five weakness for moncler down coat market

Because of its good warmly, down coat become a necessity in some places. So it has a relatively fixed market. With the development of the apparel industry, down coat now no longer is a special products in some area. A number of fashion brands have launched feather products. In terms of the traditional down jacket brand is bound to cause some impact. So in addition to addition, what’s factors is also affect the current development of the market?

Firstly, fashion

Many styles are old down jacket of famous brand. There is little change in design. Consumers also appeared fatigued. As living standards improve, more and more people begin to pursue a comfortable, high quality of life. They also have a higher need on down coat fashion.

Moncler solution: bold design and colorful

Characteristics are important. As winter temperatures trends up, people of fashion demands is more intense.This must lead the development of down jacket fashion. Moncler takes view that shape design is very important to have their own characteristics. Moncle through bold innovative designs and use of color, design fashion classic ski jacket. It ‘s warm effect to help explorers Polar expedition. The color of the use of color also got high praise also continue to take the hyperbole and personalized route.

Secondly, seasonal

Because Down seasonal characteristics, market segments affected by the time the season is still inevitable. The length of the winter, the temperature of the band , so sooner or later the Spring Festival factors will have an impact on their sales or bad.

Bosideng solution: products from the “season” to “Four Seasons”

Introduced for men and women brand down jacket is a seasonal flawed. Bosideng is through on its products from the “season” to “Four Seasons” expansion. In addition, the Bosideng launched the “Autumn Down” series, designed cashmere amounted to 90%, but weighs only 260 grams autumn vigor thin duvet to make jackets in September and October win a good market. Again, Bosideng completely changed the original single-season products only mode.

Thirdly science and technology

Many consumers believe that the jacket just warm clothing role warm warm down jacket just a single tool but never noticed on fabric as well as its degree of difficulty on washing.

Islay solution: technology and fashion are two key factors for the brand to win.

The future, science and technology are more and more important for the down jacket. simple thin correct, this is not only fashionable and wearing lightweight down jacket itself, highlights the growing importance of science and technology , technology and fashion and home for the brand to win two major factor.

Fourthly warm winter

The arrival of warm winter, sales on coat are often given a fatal blow. As evidenced last year’s mild winter. Although many brands cut prices to increase sales. Still a lot of inventory accumulation, which in turn affect next year ‘s brand development .

Fifthly feather fashion brand launched a new product line

Due to market developments, a number of fashion brands have launched feather products. According to industry analysts, fashion down jacket brand new product line swallow laugh brand of traditional Down 10% market share. And now, now fashion brand launched the trend of down products intensified, so in the future this trend but arouse the attention of traditional feather brand.

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